Exhibition content and concepts as a founding partner of Program Collective for the European Parliament Visitors’ Centre, Brussels. (2007)
Program Collective was one of 9 teams short-listed from over 100 applicants to submit fully visualized and feasibility-tested conceptual proposals for exhibitions, public spaces, retail and brand elements in a planned visitors center for the European Union Parliament in Brussels.
A central concept combined remote digital sensor technology to invite visitors speaking 23 ofﬁcial EU languages to enjoy a common experience as a metaphor for the potential of the EU Parliament to forge consensus and a sense of common identity. Bracelets emblazoned with the theme “no borders” would be embedded with radio-wave “RFID chips” that trigger content along the course of the experience – starting with a set of 100 sculptural “people” representing myriad European citizens and culminating in multimedia immersive films on themes of democratic process and the history of European efforts at union. All communicating in each visitor’s own language.